Tuesday, January 4, 2011

Video: Ovechkin "Russian Spy" Sportscenter Commercial: File Under Hilarious

ESPN and Washington Capitals star Alex Ovechkin teamed up for this Sportscenter commercial and it reminds me why I miss ESPN covering the NHL. As much as that desire for ESPN to have hockey again is about the sport itself it is as much for the way they can promote the sport through their commercials. Check it out: When you have a recognizable player at the level of Ovechkin who has his playful personality you should be doing more of these fun commericals to make the game more accessible to the average sports fan. The way he goes from laughing and joking to that stone cold spy face was tremendous and getting help from fellow Russian, Semyon Varlamov to "escape" only adds to it. Great work