Poll: Will Starting Game at 8 PM Help Or Hurt Winter Classic Ratings?

There are various theories floating around out there about whether the later start time will help or hurt the ratings of the game.  On the positive side there seems to be the thought that the football competition at night is in less natural hockey markets so more potential viewers along with giving people more time to get up from New Year's Eve.  On the negative side there is the fact now the NHL audience can be split by the five other games going on particularly with New York and Boston markets playing.  Personally I think the NHL games will hurt to some extent but the fact that the NHL now has three more hours of coverage to hype the game probably improves the ratings overall. I will be watching the Rangers. So what do you think?