If the NHL really wants to change All-star weekend into something that gets more national attention than it currently does, then they should be doing things like what ESPN did with Washington Capitals star Alex Ovechkin. ESPN had Ovie take the traditional accuracy competition and "spiced" it up by changing the traditional disc targets to Russian Dolls and filling them with Russian salad dressing.
What ensued was a highly messy but even more entertaining display of the skill one of the top players in the world has to put the puck wherever he wants to at any moment. This is the kind of ingenious move that would help build the sport to a higher level among a national audience, so let's have more instead of the same boring commercials and gimmicks like fantasy drafts at the ASG.
The key beyond the skill and the mess which will make people pass this on to all they know is the personality of Ovechkin when he grins and says, "I'm glad I'm not one of the dolls." Now you know what NHL goaltenders must be thinking every time he breaks in on them.
